White rugs: ivory, shaggy & living room

Q: Is a white rug actually practical?

It depends entirely on the room and the design:Impractical in a dirty traffic area (hallway, or next to an open-plan kitchen)Workable in a living room with no children or petsPerfect in an adult bedroom (very little gets on it)Very workable with a machine washable design (30°C cycle)Our advice: if you have any doubt about practicality, go for a washable rug or for a cream or ivory shade, which is far more forgiving than a pure white.

Q: How do I clean a white rug?

Caring for a white rug takes a few precautions:Vacuum once or twice a week: it stops visible dust building upAct on stains immediately: blot with a damp cloth, never rubMild products only: Marseille soap, diluted white vinegar, and no bleach, which weakens the fibreRotate it every 3-6 months: sunlight can yellow it slightlyAn annual professional clean for the designs that are not washableFor complete peace of mind, our washable rugs go straight into the machine at 30°C: the best way to enjoy white without the stress.

Our white rugs

The white rug is the choice of pure elegance. It brightens a dark room, visually enlarges small spaces and creates the pared-back, sophisticated atmosphere that every contemporary scheme is after. It is also the most versatile rug of all stylistically: it goes with any furniture and any colour without ever competing with them.

The shades of white and their effects

"White" actually covers a rich palette:

Pure white: brilliant, very contemporary, but watch out for stains
Off-white / ecru: slightly yellowed, warmer and more welcoming
Cream: a warm white leaning towards beige, very soft
Ivory: an elegant off-white, with a hint of yellow and pink
Pinkish white: very subtle, and gentle in a bedroom
Greyed white: contemporary and sophisticated

In a bright, south-facing room, pure white works. In a north-facing or dark room, go for cream or ivory, which will bring more warmth.

What goes with a white rug?

White goes with absolutely everything. A few pairings that work particularly well:

White + black: timeless graphic minimalism
White + pale wood: Scandinavian at its purest
White + beige / greige: a sophisticated tonal blend
White + navy: maritime freshness
White + powder pink: soft and feminine
White + bright colours (yellow, red, green): white shows them off

Does white really get dirty too fast?

This is the big worry. The truth is more nuanced:

A pure white in a busy area (an entrance, a hallway runner) will indeed mark quickly
A white in a bedroom stays immaculate for a long time
A white in a living room holds up very well as long as you do not eat on it
An ivory or cream is far more forgiving than a pure white
The machine washable versions solve the problem entirely: straight in at 30°C

Which styles work in white?

White brings out the best in certain styles. A white shaggy gives a luxurious sheepskin effect, perfect in a bedroom or in front of a fireplace. A cream Berber with black motifs is an evergreen classic of the modern look. A white Scandinavian rug with soft patterning brightens a Nordic living room. An ivory plain textured rug in viscose has a sumptuous silky sheen in the light.

Choosing your white rug

Pure white or ivory: how do I choose?

The choice depends on which way your room faces and the mood you are after:

Very bright room (south or west facing): pure white is fine, it stays luminous without being harsh
Low-light room (north facing, basement): ivory or cream, which add warmth and head off the "clinical" look
Minimalist modern interior: pure white, for contemporary consistency
A Scandinavian or cosy interior: cream or ivory, for warmth
If you have pets or children: cream or ivory (far more forgiving) plus a washable version

Is a white rug actually practical?

It depends entirely on the room and the design:

Impractical in a dirty traffic area (hallway, or next to an open-plan kitchen)
Workable in a living room with no children or pets
Perfect in an adult bedroom (very little gets on it)
Very workable with a machine washable design (30°C cycle)

Our advice: if you have any doubt about practicality, go for a washable rug or for a cream or ivory shade, which is far more forgiving than a pure white.

How do I clean a white rug?

Caring for a white rug takes a few precautions:

Vacuum once or twice a week: it stops visible dust building up
Act on stains immediately: blot with a damp cloth, never rub
Mild products only: Marseille soap, diluted white vinegar, and no bleach, which weakens the fibre
Rotate it every 3-6 months: sunlight can yellow it slightly
An annual professional clean for the designs that are not washable

For complete peace of mind, our washable rugs go straight into the machine at 30°C: the best way to enjoy white without the stress.

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Our team helps you choose the right rug and answers your questions.

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White rugs

Our customers’ favourites

Our white rugs

The shades of white and their effects

What goes with a white rug?

Does white really get dirty too fast?

Which styles work in white?

Choosing your white rug

Pure white or ivory: how do I choose?

Is a white rug actually practical?

How do I clean a white rug?

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