1. Why buy a rug online in 2026
Rugs are one of those decorative objects where online buying took a long time to catch on. The reason is simple: this is a product you want to touch, to see in context, to judge for its real colour, its weight and how it feels underfoot. For years, those criteria seemed incompatible with a screen. In 2026, the gap has closed.
Three things changed the picture. First, professional product photography, shot in 4K with room-by-room settings, which renders colour and texture better than a shop under strip lighting. Second, physical samples delivered to your door, which let you confirm the real colour in your own living room before ordering the full piece. And third, free 30-day return policies, which turn an online purchase into a risk-free trial.
The result: you get a far wider choice than in a physical shop (over 1,500 references at Casemira, against 30 to 80 at most retailers), often at more accessible prices, with no opening hours and no journey to make.
2. The 5 worries about buying online, and our answers
Five concerns come up again and again before buying a rug online. Here is how Casemira answers each of them in practice.
| Customer concern | The Casemira answer |
|---|---|
| What if the colour does not suit my home? | Samples from €10 (20 x 30 cm, free delivery) across more than 120 eligible designs, with the cost deducted from your rug through the code you receive by email |
| What if I get the size wrong? | A detailed size guide, plus free returns within 30 days to exchange or refund |
| What if the quality differs from the photo? | Product pages with exact composition, density, pile height and Oeko-Tex certification on most of the range. Free returns if it does not match. |
| What if delivery takes too long? | Dispatch within 24 to 48 working hours, then about 2 to 8 working days in transit depending on the country. Online parcel tracking. |
| What if I cannot decide? | Customer service by email at contact@casemira.com, with a reply within 24 working hours |
None of those answers is theoretical: they are the foundation of how Casemira works, and they apply to every order, with no exceptions and no hidden clauses.
3. Samples: the answer before you buy
A sample is the best tool for confirming an order risk-free. The Casemira scheme is simple and transparent.
Size: 20 x 30 cm, cut from a real rug of the design you are considering. Not a printed photo, not a simulation: the exact material, colour and weave of the finished rug.
Price: €10 for one sample, €15 for two, €20 for three (up to 3 samples), and delivery is free. Deducted in full from your rug through the code you receive by email, to enter at checkout, with no expiry date. In practice, what you paid for your samples (€20 for three) comes straight off the price of the rug you then buy.
Availability: on more than 120 eligible designs only: part of the handmade selection, the Easy Clean range (the combination of 4 technical badges: machine washable, water-repellent and stain-resistant, non-slip, and scratch-resistant) and a few outdoor rugs. Other designs (the kitchen collections, some polypropylene runners and so on) have no sample: there you confirm your choice through the detailed product pages and rely on the 30-day returns.
How to order: go to the rug samples collection, add the designs you want to your basket and check out. Dispatch within 24 to 48 working hours, then about 2 to 8 working days in transit depending on the country.
When is a sample worth ordering? When you are torn between 2 or 3 references within the same design (colour variations), when you want to confirm the real colour against your sofa or your walls, or when you want to check how a premium material feels before committing to a large size.
4. Measuring your space properly
The most common mistake when buying online is underestimating the size of rug you need. A rug that is too small is almost always more regrettable than one that is too big.
The masking tape method. Before ordering, take some painter's tape (which does not mark the floor) and lay out the exact outline of the size you are considering. Live with that outline for 24 or 48 hours: walk through the room, sit down, look at it from the sofa and from the doorway. You will know very quickly whether the size is right, too small or too big.
The 30 to 40 cm rule. In a living room, the rug should leave 30 to 40 cm of breathing room between its edge and the walls. In a hallway, leave 10 to 15 cm on each side. Under a bed, extend 50 to 70 cm beyond each side of the mattress.
The 20 cm rule under a sofa. The sofa should have at least its front legs on the rug, ideally two thirds of its depth. The rug should extend at least 20 cm beyond each side of the sofa to frame the zone in a balanced way.
To go further, our complete guide to choosing a rug size sets out the sizes room by room with a reference table from 80x150 to 300x400.
"Five minutes with a tape measure saves a return, or a regret."
5. Choosing the right material at a distance
Material governs more than looks: it determines durability, upkeep, feel and what the rug can be used for. Casemira works with 7 main fibres: wool, viscose, Tencel, cotton, polypropylene, polyester and blends.
| Material | Main strength | Good for |
|---|---|---|
| Wool | Durability and quality | Adult living rooms, premium main bedrooms |
| Viscose | Silky feel, lustre | Elegant living rooms, bedrooms, statement spaces |
| Tencel | An eco fibre from certified wood | Bedrooms, contemporary green living rooms |
| Cotton (in a blend) | Machine washable | Kitchens, children's rooms, family homes |
| Premium polypropylene | Durability plus easy upkeep | Hallways, entrances, heavy traffic, outdoors |
| Printed polyester | Washable plus rich patterns | Kitchens, dining rooms |
Our complete guide to choosing a rug material covers all 6 fibres with their strengths, their weaknesses, their upkeep and the rooms they suit. On eligible designs, a physical sample lets you check the feel before ordering.
6. Delivery, returns, payment: the guarantees
Casemira applies five standard guarantees across the whole range.
Free delivery from €100. Below €100, delivery costs €9.99. These conditions apply in all 24 countries we deliver to.
Fast dispatch. Every rug is dispatched within 24 to 48 working hours from our warehouses. Allow around 2 to 8 working days after dispatch depending on the delivery country.
Online tracking. A tracking number is emailed as soon as your order is dispatched, with a direct link to the carrier so you can follow the parcel in real time.
Free returns within 30 days. If the rug is not right (size, colour, material), returning it is free for 30 days after delivery. The rug must go back in its original condition, folded in its packaging. You are refunded in full once it arrives and has been checked.
PayPal. You can also pay with your PayPal account. No minimum, no hidden fees.
Bank cards: Visa, Mastercard and American Express accepted through secure SSL payment. No card fees at the Casemira end.
7. Customer service: a real person behind every reply
Buying online does not mean there is nobody there. The Casemira customer service team is based in France and replies to every email within 24 working hours, whatever your question.
A real person: every email is read and answered by the team, with no long automated queue and a dedicated adviser.
By email: contact@casemira.com, answered within 24 hours on working days, often the same morning.
When is it worth getting in touch? Before ordering, to confirm compatibility (underfloor heating, non-slip backing, whether a sample exists). During the order, if you are torn between two designs or two sizes. After delivery, for any question about care or returns. The same team handles every contact, which keeps the answers consistent.
The Casemira team is based in Brittany. No offshore call centre, no chatbot standing between you and a person. You speak to advisers who know the range product by product and who can guide you without a script.
In summary: the 5 steps to buying with confidence
- Measure your space with the masking tape method (24 to 48 hours of living with the outline).
- Identify the material that suits your room and how you will use it.
- Order a sample from €10 if the design you want is among the more than 120 eligible ones.
- Place the order, paying by card or PayPal.
- Try it at home: 30 days of free returns, with customer service on hand by email for any question.
To explore the range, the Casemira journal gathers the guides by room and by use. To ask an adviser directly, email contact@casemira.com.
Three Casemira rugs for the living room
Black & Silver Oriental Rug - Camden
Caramel Shaggy Washable Rug - Sahel
Beige Geometric Washable Rug - Vendome
Your questions about buying online
How much does Casemira delivery cost?
How long will my rug take to arrive?
How do the samples work?
Can I return my rug if the colour is not right?
Which payment methods do you accept?
How do I contact Casemira customer service?
Written by the Casemira team, based in Brittany. More about Casemira.
