1. Why buy a rug online in 2026
Rugs are one of those decorative objects where online buying took a long time to catch on. The reason is simple: this is a product you want to touch, to see in context, to judge for its real colour, its weight and how it feels underfoot. For years, those criteria seemed incompatible with a screen. In 2026, the gap has closed.
Three things changed the picture. First, professional product photography, shot in 4K with room-by-room settings, which renders colour and texture better than a shop under strip lighting. Second, physical samples delivered to your door, which let you confirm the real colour in your own living room before ordering the full piece. And third, free 30-day return policies, which turn an online purchase into a risk-free trial.
The result: you get a far wider choice than in a physical shop (904 references at Casemira, against 30 to 80 at most retailers), often at more accessible prices, with no opening hours and no journey to make.
2. The 5 worries about buying online, and our answers
Five concerns come up again and again before buying a rug online. Here is how Casemira answers each of them in practice.
| Customer concern | The Casemira answer |
|---|---|
| What if the colour does not suit my home? | Samples at €10 each (20x30 cm) across 127 eligible designs, deducted in full when you buy the rug |
| What if I get the size wrong? | A detailed size guide, plus free returns within 30 days to exchange or refund |
| What if the quality differs from the photo? | Product pages with exact composition, density, pile height and Oeko-Tex certification on most of the range. Free returns if it does not match. |
| What if delivery takes too long? | Dispatch within 24 to 48 hours, then 3 to 5 days in transit. Online parcel tracking. |
| What if I cannot decide? | Customer service Monday to Saturday, 8am to 8pm on 02 59 66 01 35 or contact@casemira.com |
None of those answers is theoretical: they are the foundation of how Casemira works, and they apply to every order, with no exceptions and no hidden clauses.
3. Samples: the answer before you buy
A sample is the best tool for confirming an order risk-free. The Casemira scheme is simple and transparent.
Size: 20 × 30 cm, cut from a real rug of the design you are considering. Not a printed photo, not a simulation: the exact material, colour and weave of the finished rug.
Price: €10 each, with no limit on how many a household can order. Deducted in full when you buy the matching rug. If you order 3 samples at €30 in total and then buy a 200x300 rug at €240, you pay €210 for the rug (€240 minus €30).
Availability: on 127 eligible designs only, mainly the handmade selection and some Easy Clean washables (the combination of 4 technical badges: machine washable, water-repellent and stain-resistant, non-slip, and scratch-resistant). Other designs (the kitchen collections, some polypropylene runners and so on) have no sample: there you confirm your choice through the detailed product pages and rely on the 30-day returns.
How to order: go to the rug samples collection, add the designs you want to your basket and check out. Delivery in 3 to 5 days.
When is a sample worth ordering? When you are torn between 2 or 3 references within the same design (colour variations), when you want to confirm the real colour against your sofa or your walls, or when you want to check how a premium material feels before committing to a large size.
4. Measuring your space properly
The most common mistake when buying online is underestimating the size of rug you need. A rug that is too small is almost always more regrettable than one that is too big.
The masking tape method. Before ordering, take some painter's tape (which does not mark the floor) and lay out the exact outline of the size you are considering. Live with that outline for 24 or 48 hours: walk through the room, sit down, look at it from the sofa and from the doorway. You will know very quickly whether the size is right, too small or too big.
The 30 to 40 cm rule. In a living room, the rug should leave 30 to 40 cm of breathing room between its edge and the walls. In a hallway, leave 10 to 15 cm on each side. Under a bed, extend 50 to 70 cm beyond each side of the mattress.
The 20 cm rule under a sofa. The sofa should have at least its front legs on the rug, ideally two thirds of its depth. The rug should extend at least 20 cm beyond each side of the sofa to frame the zone in a balanced way.
To go further, our complete guide to choosing a rug size sets out the sizes room by room with a reference table from 80x150 to 300x400.
"Five minutes with a tape measure saves a return, or a regret."
5. Choosing the right material at a distance
Material governs more than looks: it determines durability, upkeep, feel and what the rug can be used for. Casemira works with 7 main fibres: wool, viscose, Tencel, cotton, polypropylene, polyester and blends.
| Material | Main strength | Good for |
|---|---|---|
| Wool | Durability and quality | Adult living rooms, premium main bedrooms |
| Viscose | Silky feel, lustre | Elegant living rooms, bedrooms, statement spaces |
| Tencel | An eco fibre from certified wood | Bedrooms, contemporary green living rooms |
| Cotton (in a blend) | Machine washable | Kitchens, children's rooms, family homes |
| Premium polypropylene | Durability plus easy upkeep | Hallways, entrances, heavy traffic, outdoors |
| Printed polyester | Washable plus rich patterns | Kitchens, bathrooms (sets), dining rooms |
Our complete guide to choosing a rug material covers all 6 fibres with their strengths, their weaknesses, their upkeep and the rooms they suit. On eligible designs, a physical sample lets you check the feel before ordering.
6. Delivery, returns, payment: the guarantees
Casemira applies five standard guarantees across the whole range.
Free delivery from €100. Below €100, delivery costs €9.99. No area of mainland France is excluded. For the French overseas territories, contact customer service for a dedicated quote.
Fast dispatch. Every rug is dispatched within 24 to 48 hours from our warehouses. Transit then takes 3 to 5 working days depending on the area. All in, allow 4 to 7 days end to end for mainland France.
Online tracking. A tracking number is emailed as soon as your order is dispatched, with a direct link to the carrier so you can follow the parcel in real time.
Free returns within 30 days. If the rug is not right (size, colour, material), returning it is free for 30 days after delivery. The rug must go back in its original condition, folded in its packaging. You are refunded in full once it arrives and has been checked.
Payment in 3 interest-free instalments with Klarna. Every basket can be paid in 3 interest-free instalments through Klarna. No minimum, no hidden fees. You pay a third on ordering, a third at 30 days and a third at 60 days.
Bank cards: Visa, Mastercard and American Express accepted through secure SSL payment. No card fees at the Casemira end.
7. Customer service: a real person on the phone
Buying online does not mean there is nobody there. The Casemira customer service team is based in France and available Monday to Saturday from 8am to 8pm for any question.
By phone: 02 59 66 01 35, answered straight away during opening hours, with no long automated queue and a dedicated adviser.
By email: contact@casemira.com, answered within 24 hours on working days, often the same morning.
When is it worth calling? Before ordering, to confirm compatibility (underfloor heating, non-slip backing, whether a sample exists). During the order, if you are torn between two designs or two sizes. After delivery, for any question about care or returns. The same team handles every contact, which keeps the answers consistent.
The Casemira team is based in Brittany. No offshore call centre, no chatbot standing between you and a person. You speak to advisers who know the range product by product and who can guide you without a script.
In summary: the 5 steps to buying with confidence
- Measure your space with the masking tape method (24 to 48 hours of living with the outline).
- Identify the material that suits your room and how you will use it.
- Order a €10 sample if the design you want is among the 127 eligible ones.
- Place the order, using Klarna's 3 interest-free instalments if that helps.
- Try it at home: 30 days of free returns, with customer service Monday to Saturday, 8am to 8pm for any question.
To explore the range, the Casemira journal gathers the guides by room and by use. To speak to an adviser directly, 02 59 66 01 35 remains the fastest route.
Three Casemira rugs for the living room
Modern Grey Rug - Camden
Oriental Caramel & Brown Rug - Valore
Washable Vintage Beige Rug - Eden
Your questions about buying online
How much does Casemira delivery cost?
How long will my rug take to arrive?
How do the samples work?
Can I return my rug if the colour is not right?
Which payment methods do you accept?
How do I contact Casemira customer service?
Written by the Casemira team, based in Brittany. More about Casemira.
